The leader in you: Finding your authentic style

Leadership in the golf industry isn’t one‑size‑fits‑all. In this reflective and practical class, Brent and Justin will share tools and strategies to help turf professionals discover and develop their own authentic leadership style, one that aligns with who they are, not who they think they should be.

Through personal stories, interactive exercises, and proven leadership frameworks, this class explores the role of emotional intelligence, team communication, and culture‑building in effective leadership. Attendees will leave with a clearer sense of their own leadership identity and how to apply it day‑to‑day in team development, accountability, and decision‑making.

Designed for greenkeepers, supervisors, and managers looking to grow in confidence and clarity, this class invites attendees to lead with purpose, authenticity, and impact.

• Understand the value of authentic leadership in modern greenkeeping
• Identify your natural leadership style and emotional strengths
• Learn how to communicate, coach, and build trust with your team
• Explore ways to align leadership with your club’s culture and values
• Create a personal roadmap for continuous leadership development

Presented by:

Brent Downs MG CGCS

Director of Agronomy

"I am beyond humbled/honoured to have been chosen. For me, it is exhilarating to see things from a fresh perspective, not just in agronomy, but in team-building and sustainable mindset as well. I am grateful for the opportunity."

Justin Sims

Director of Grounds and Facilities

Justin Sims is the Director of Grounds and Facilities at the Alotian Club in Roland, Arkansas, and a 25-year veteran of the turfgrass industry. His career includes leadership roles at some of the world’s most renowned clubs, including Augusta National, Victoria National, and the Olympic Club, where he trained under legendary superintendents Pat Finlen and Brad Owen. A sought-after instructor, Justin has taught internationally on both the agronomic principles of Zoysiagrass and leadership and team development, with sessions in Asia, Germany, and Portugal. He was a finalist for the 2020 TurfNet Superintendent of the Year and is a frequent podcast guest known for his insights on leadership. When not at work, Justin enjoys time with his wife, Rebecca, and their three sons.