Class 8: Strategic Planning for Your Golf Course

9:30AM - 11:30AM, 26 Jan 2021

Class 8: Strategic Planning for Your Golf Course What is the future for your club’s most important asset?

It seems like golf clubs have always managed to survive without having plans – so why have they all started taking about them now?

Maybe your club wants to create a ‘masterplan’ for the course design and is about to engage an architect, perhaps the greenstaff have been tasked to make improvements or changes to help the long-term future of the club, or perhaps you are looking to take the step up into a management position and you need to be able to produce a plan to get you the role.

This workshop will explore why Strategic Plans are needed by every club, and what that plan needs to say about the golf course. It will outline the steps needed to create a plan and the common problems and challenges creating one.
As part of it, you will receive tools and templates to help you create a Strategic Plan for your golf course – and identify where you need more input from experts to make it a workable and successful document.

Learning Outcomes:
• What is a Strategic Plan – and why do you need one
• The step-by-step process to create a Strategic Plan for your golf course
• What a golf course ‘Situational Analysis’ includes
• How to set the future plan of your course – both the design and maintenance
• What actions you need to deliver your plan

Speaker: John Kemp, Contemporary Club Leadership Ltd

John Kemp was introduced to the game of golf age 3 by his Dad – he is passionate about golf courses and the role we all play in looking after them.
He holds a degree in Golf Management, a Professional Diploma for the European Institute of Golf Course Architects and CMDip from Club Managers Association of Europe.
Having worked in greenkeeping, course design, shaping & construction, management and consulting with golf courses, he has travelled the world to work with teams at facilities from from 9-holes to tour venues.
With consultancy firm Contemporary Club Leadership, John has helped Committees and staff in golf clubs of all shapes and sizes to review their management and operations, write business and strategic plans to maximise their golf course and develop their businesses and people.
He also works with GEO Foundation, helping golf facilities around the world to develop their sustainable management practices with a particular focus on sustainable golf course management.
In his spare time, John enjoys reading any of his library of golf books or walking his dog. He plays off a category 1 handicap at The Glen Golf Club in North Berwick where he recently volunteered to join the club’s Greens Committee… some people really just can’t help themselves!


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