Sun safety charity seeks sunboard sponsors

As part of the Slip! Slap! Swing! campaign, the Melanoma Fund is launching a sponsored sunboard scheme to get free sunscreen dispensers into 100 golf clubs this year, to benefit the wellbeing of members and greenkeepers.

Each sunboard contains a sunscreen dispenser, loaded with a one litre cartridge of SPF50 Stokoderm sunscreen, and a UV dial to support educational information on how, when, and why to apply.

The charity is seeking sponsorship of 100 sunboards in total, in units of ten boards at £690, which includes a full colour logo within a 200mm x 55mm space at the top of the board, plus delivery.

“As an official Slip! Slap! Swing! supporter, England Golf is fully behind this project,” said Richard Flint at England Golf. “With golfers twice as likely to get skin cancer than non-golfers, making sunscreen more accessible will help change attitudes and habits around sun protection, to make golf a safer sport for all.”

The sponsorship rate is a one-off cost lasting the lifetime of the board, which is around three years. The idea, which provides brands with a valuable CSR opportunity to support a golfcentric cause, has the backing from every major golf organisation/association including The R&A, and will be supported by a multi-media marketing campaign launching May.

Michelle Baker, CEO of the Melanoma Fund added: “With extreme temperatures forecast again this year and skin cancer rates at an all time high, sun protection is becoming increasingly important. With tournaments such as The Open and LIV Golf London installing our dispensers, the industry is listening. What we all need is a few forward thinking brands to support our mission, and to make sunscreen dispensers commonplace in every golf club.” 

More information about the Slip! Slap! Swing! campaign can be found on the Melanoma Fund website.