Culture that works: Building better greenkeeping teams

A great turf operation doesn’t just rely on skill or strategy—it thrives on culture. In this class, Brent Downs explores what it takes to intentionally build a healthy, productive, and people‑focused workplace in the greenkeeping profession.

Drawing on real experiences in leadership and management, this class will help attendees understand how to shift away from reactive, high‑stress environments and toward a proactive culture grounded in clear expectations, core values, consistent systems, mutual trust, and real accountability. Attendees will learn how to define their team values, design systems that reinforce those values, and coach individuals in a way that builds confidence and performance over time.

Whether you manage a small crew or a multi‑course operation, this class offers the frameworks and tools to lead a team where people want to stay, grow, and contribute.

• Understand the key elements of a strong, sustainable team culture
• Learn how to communicate clear expectations and reduce workplace chaos
• Explore the link between daily systems and long‑term team morale
• Gain tools for coaching accountability without micromanagement
• Build a workplace where people are motivated to do their best work