The Importance of Understanding that Golf is a Business

This webinar will discuss the notion that a greenkeeping management role is about more than just producing a great playing surface and managing the greenkeeping team. It’s about recognising who the golf course ‘belongs’ to and how, as the main asset, it has to perform for the benefit of the business. With the current challenges that face us all, now more than ever greenkeepers will have to adapt to the new normal and the challenges of keeping members, committees and the club management satisfied by learning to manage expectations and be adaptable within the limitations of the resources available.