Golf Course Managers Association to launch new magazine at BTME
Posted on Monday, 9th January 2017
The official journal of the Golf Club Managers’ Association will be published by their new media partner Sports Publications from April onwards.
Sports Publications, whose stable of titles includes National Club Golfer, the UK’s highest-circulating golf title, and Lady Golfer, will publish The Golf Club Manager on a monthly basis, distributing multiple copies to each of the GCMA’s 1,700 members.
“Our journal is arguably the GCMA’s most important membership benefit,” said the GCMA’s chief executive Bob Williams.
“It’s certainly our most visible offering – so it was crucial that we built a strong team to deliver the magazine, while regaining complete control of the publishing process."
Bob explained how Sports Publications were a natural fit to be media partner, and said the association is looking forward to working closely with them to create a publication that both supports our members, continues to raise the profile of the GCMA and reflects the continued professionalisation of the industry.
He added: “We can now work closely with industry partners to offer unparalleled access to the key decision makers in over 1,050 UK golf clubs, as well as harnessing their expertise to educate our members and share best practice.”
Each month, National Club Golfer also features a Greenkeeping Diary page which is supported by BIGGA as it aims to increase awareness of the efforts of greenkeepers among golfers.
The Golf Club Manager’s new title reflects a significant shift in emphasis – members will enjoy a fresh look, with content that is specifically relevant to them.
This will include: a strong focus on key educational messages; an emphasis on recruitment including job adverts and advice on personal development; news from the industry; interviews with key industry figures; national and regional updates of GCMA activity; and general business insight.
Dan Murphy, editorial director at Sports Publications, said: “We’re delighted to be working with the GCMA. It fits in with our desire to be at the heart of golf clubs – the majority of GCMA members are already familiar with us from our consumer titles.
“We’re keenly aware that the title dates back to the 1930s so there is real heritage. At the same time, it’s our job to keep the GCMA’s members up to date with what is a changing landscape in the industry.”
The GCMA's communications manager Mike Hyde explained how the new journal has been completely rebuilt from the ground up. He added: “It will truly be a members’ magazine, with an emphasis on continuing personal development. The Sports Publications team provide us with publishing know-how, while we can lead the direction of the journal with our expertise in golf club management.”
The new magazine will be officially launched at BTME on Wednesday January 18 at 5pm in the media centre, when industry professionals are invited to join the team for a drink.