Bernhard announce new partnership with MLR
Posted on Tuesday, 23rd January 2018
Bernhard and Company have announced a new partnership with Norwegian supplementary lighting business, MLR, promising to deliver their products to "all four corners of the globe".
The long-term deal will see Bernhard and Company used as MLR's global distributor for its complete range of products.
The lighting company, founded in 1998, are already well established within a variety of sports, working with Premier League football club Brighton and Hove Albion, and a number of top European football clubs in Monaco, Kiev and Copenhagen.
Director for Bernhard, Steven Nixon, explained that they plan to use their connections to grow MLR within the golf industry.
He said: "This is the perfect partnership for Bernhard and we are delighted with it.
"We're looking for niche products all the time. It's an expansion from Subair, TurfBreeze and other technology that's a little bit different and fits with the same philosophy. For us it's brand new and we're excited about learning about it and developing it.
"Plant health is at the very heart of our business, it complements and enhances the products we already offer.
"The partnership makes perfect sense. Together we are taking care of the most common issues to groundsmen and greenkeepers - too much water, too little air, not enough light and unhealthy turf. In effect, we now control all the elements that the plans needs for healthy growth."
MLR general manager, Hermann Sather, said: "I'm delighted to start this relationship with Bernhard. Its business is renowned throughout the turf industry and is a perfect fit to help us deliver our products across the globe."